Sunday Saint-Tropez is, at its heart, a family story. For over three passionate generations, our family has worked together, hand in hand, to bring the brand to life in the picturesque town of Saint-Tropez, where it all began in the 1980s.
It all started when Philippe, our founder, owned a small boutique in Saint-Tropez, selling other brands. Born and raised in this idyllic town, Philippe had a unique vision of what women wanted to wear during their summer escapes and holidays. With this insight, he decided to create his own brand—Sunday—as a tribute to the carefree, joyful spirit of Saint-Tropez and a celebration of femininity.
The collections quickly captured attention with their distinctive, recognizable, and effortlessly chic style. Sunday Saint-Tropez grew in popularity, leading to the opening of more stores in Saint-Tropez and beyond, including Saint-Barth. From its humble beginnings, Sunday became a symbol of timeless summer elegance—built to last, loved worldwide.
Our DNA
Our creation process always starts with the fabrics, which are at the heart of our designs. Our main focus is the selection and treatment of the fabrics, to create comfortable and quality pieces that will last through time. We want our collections to be a part of your beautiful summer memories : from linen timeless essentials, to colorful and more whimsical pieces, we want to provide every generation with clothes that will remind them of the sea, the sun and time spent with family and friends.
Our collections are focusing on light and airy fabrics, that will provide comfort on hot summer days. Billowing blouses, flowing skirts and flirty sun dresses in delicate hues of soft cottons, linens and silks form the foundation of the Sunday summer wardrobe
Rich in detail, ourflattering silhouettes are accentuated by intricate lace, hand sewn embroideries and vintage romantic floral prints, which playfully come together to deliver Sunday’s signature aesthetic of whimsical romanticism.
We work almost exclusively with natural and soft fabrics such as linen, cotton and viscose that have been made with love in Italy, France and India.
We take great pride in our Signature/Essentials collection, 100% made in Italy with Italian linen and cotton. Unlike many brands that simply purchase pre-made fabrics, we are taking part in every stage of the fabric’s journey (see steps below).
Our Signature collection is made in the heart of Italy, in an atelier where skilled artisans pour their expertise and love of craftmanship into every stitch. This allows us to work with the best production techniques and ensures the
high quality of our pieces.
